Studies show that Millennials spent more time with physical ads than digital ads.When asked, “Which is more effective at getting you to take action?” 30% of Millennials said direct mail, while 24% said email.62% of Millennials said they had visited a store in the past month based on information received in the mail.75% of Millennials said that receiving personal mail (i.e., mail from friends or family) makes them feel special.69% of Millennials somewhat or very much like mailed coupons for local restaurants.All age groups are interested in direct mail, and 92% of Millennials have been influenced to make a purchasing decision by direct mail.Moreover, these studies also pointed out that the response rates are higher for direct mails and it is more likely to compel action. A few studies have claimed that Millennials still prefer receiving direct mail. However, Millennials still appreciate the sentiment coming from things people deem rather impersonal because of technology. Millennials and Generation Z are two of the most digital-savvy generations today. Brand recall Is 70% higher than digital ads.Ĭreated by Direct Mail’s Impact on Millennials. For every $167 that was spent on direct mail in the US, businesses incur an average ROI of $2,095.Direct mail recipients purchased 28% more items and spent 28% more money than people who didn’t get that piece of direct mail.60% of catalog recipients visit the website of the brand that mailed them.81% of people read or scan their mail daily.B2B marketers allot 18% of their budget to direct mail marketing and print advertising.The highest response rate came from oversized envelopes at 5%.In 2018, the average response rate for direct mails was 9% for house lists and 4.9% for prospect lists.54% of consumers say they want direct mail from brands that interest them.29% return on investment can be derived from direct mails.For businesses looking to grow their return on investment, the statistics below cannot be ignored. For that reason, direct mail is still one of the best ways to reach out to your target demographic. By nature, people respond more to what feels personal to them. However, nothing compares when businesses directly communicate with consumers. There are a lot of marketing tactics businesses do to increase revenue - ads, conferences, events, and more. Personalized and colorized mails increase the response rate of direct mail campaigns by up to 500%.Direct mail increases online donations 40%.
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